Objective of Event: Generate interest among influencers

To leverage its partnership with the movie “The Internship” and raise awareness and consideration among men ages 21 to 34, Miller Lite created the Miller Time Internship, a promotion that turned a group of buddies into Miller Lite interns and sent them across the country—two weeks, four friends, 3,884 miles of true Miller Time. Miller […]

Miller Genuine Draft went to Panama to bring a taste of its brand to ValleBash, the electronic dance music festival held every year in the mountains for an exclusive, invite-only crew of Facebook influencers. For the brand, this was the ideal environment to leverage its EDM associations, while grabbing an opportunity to be associated with […]

L’Oréal leveraged peer influencers to systematically change the direction of an existing product to target young millennial women and make a product experience a fun and inviting social event. Leveraging social media with peer influence at branded house parties ultimately drove consumers to make in-store purchases. Watch as branded in-home events with a social overlay […]

Morgan Stanley’s Academy of Investment Excellence program was on the road from March to November this year, bringing its custom iPad interactive experience to hundreds of its top-producing financial advisors all over the country. The Academy is a unique opportunity for advisors to gain insights from leading experts in geo-politics, macro-economics, investment strategy, academia and […]

It was time again for the San Diego International Comic-Con, and for Cartoon Network it was time for Adventure Time, one of the channel’s most popular shows, to make a big noise with its Adventure Time ConQuest interactive game. The objective was to promote and showcase Adventure Time products that were being carried and sold […]