Generate interest among influencers Archives - Page 19 of 74 - Event Marketer
Canadian Club Sends Consumers on a Wild Whisky Chase
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. In 2009, the brand resurrected its Hide A Case program to challenge consumers to find one of its 43-year-old lost cases. The preliminary competition began May 17 and concluded July 9....
Warner Bros. Press Party Packs in ‘Sex and the City’ Fans
Most “Sex and the City” fans would have given their right Manolo Blahnik to attend Carrie and Big’s on-screen wedding at the New York Public Library (before Big dumped Carrie at the altar, that is). So to celebrate the DVD release of the “Sex and the City” movie, Warner Bros. recreated the wedding that never...
Nakheel’s Sustainability Project Gets Positive Reviews
In Dubai, blue became the new green when Nakheel, one of the world’s largest privately held real estate developers, launched a major sustainability project called Blue Communities. Nakheel is the creative force behind the Arabian Gulf’s iconic, man-made Palm Jumeirah island (shaped like a Palm Tree), The World and other projects, developing land where none...
Nokia Takes Brand Experiences to New Heights in Las Vegas
Most clients would have had a heart attack at the mere mention of hoisting its key media contacts 200 feet in the air to test out its newest product. But Nokia went for it, inviting members of the hi-tech, wireless and consumer press to its vertigo-inducing Press Conference in the Sky at the 2008 CTIA...