Objective of Event: Generate interest among influencers

The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to report back via web-based software. They’re also being trained to add subjective feedback to objective data captured, oftentimes reporting it […]

Discount airline company AirTran Airways wanted to raise awareness for its low-cost, high-quality product that in addition to in-flight WiFi (via Gogo Wireless) also offers free XM Satellite Radio. Targeting price-conscience and socially savvy business and leisure travelers, the company allowed one person to live on one of its planes for one month and stay […]

When Nokia released its N97 multimedia device targeting early adopters of the latest and greatest in technology, it handed its campaign and device over to bloggers and invited them to post their discoveries online during a two-week tour to Chicago, Los Angeles and San Francisco. Challenges included reaching out through various online channels and hosting […]

EA’s research indicated that the best way to launch its new fitness product EA Sports Active was to tap into key influencers in the female, especially mom, category. On a mission to reach 500 American women, EA Sports sent out a call for busy moms with active online social networks. In a matter of weeks, […]

Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with the car, traveling as “agents” on special “missions” who then related their experiences through social media sites like Facebook and Twitter. The […]