Generate brand awareness Archives - Page 107 of 126 - Event Marketer
CareerBuilder Activates Digital Mosaics at SHRM
The Society for Human Resource Management’s annual conference may be a real hootenanny, but it’s hard to top the excitement of a World’s Fair. CareerBuilder last June combined the best of both experiences into one show strategy when it chose the 1893 Chicago World’s Fair as the theme for its SHRM booth. The brand is...
NBCUniversal Goes Green with Facebook Campaign
To give its Earth Week campaign a boost of social currency across all 38 of its networks and at two live events, NBCUniversal turned to Facebook. The program, called the Share & Tell Campaign, encouraged fans to consider their consumption habits and participate in the “sharing economy” where they could post items that they no...
Kellogg’s Targets Teens with Top Secret Concerts
Kellogg’s Pop-Tarts combined the power of music with the reach and relevance of Facebook to engage teens with their favorite artists in and outside the live music experience. The Crazy Good Summer program offered two “top secret” concerts featuring five of the hottest trending teen artists according to their social media reach—Carly Rae Jepsen, Austin...
Under Armour Taps into Seamless Facebook Posting
Imagine if the only thing consumers had to do when tapping into their wide networks of followers was swipe a wristband and, boom!—instantaneous posting of a crazy-fun life event. At the Super Bowl NFL Experience, Under Armour offered just that by implementing the Thuzi Presence Platform, a live event social media tool that created authentic...