Generate brand awareness Archives - Page 108 of 126 - Event Marketer
Activision’s Call of Duty Debuts Global Championship
Call of Duty, the largest gaming franchise in the world, nailed it through this proprietary Championship event, creating an ownable, global platform that had all the fixings of a major sports property—from live coverage to post-game analysis—that also leveraged two key partnerships. eSports (competitive video gaming) is something to watch out for, because it may...
Gogo Air Collects Data with a Useful Giveaway
Gogo Air at trade shows this year wanted to be able to promote its in-flight wireless internet infrastructure service and capture attendee information for future mailings, which attendees, especially c-level attendees, are often reluctant to give. So, Gogo devised a premium giveaway to sweeten the deal—custom engraved luggage tags. Gogo’s booth featured a laser engraver...
Brooks Sports Ties Exhibit Experiences with Data
Brands have mastered the art of collecting baseline data such as email, phone numbers and minor demographic information from consumers visiting an experience. At this year’s Rock ‘n’ Roll Running Expo, however, Brooks Running Company, known for providing custom fittings of shoes for runners, was able to collect enough information to develop entire profiles of...
HBO Immerses Viewers in the World of ‘Game of Thrones’
HBO brought its hit series “Game of Thrones” to life with an international exhibition tour, the first of its kind for the network, designed to immerse fans in the breathtaking and enchanting world of Westeros, the fictional setting of the story. The exhibition showcased more than 70 original artifacts from season one and two, plus...