Generate brand awareness Archives - Page 109 of 126 - Event Marketer
BASF Show Home Showcases Sustainability Message
To showcase its portfolio of products for residential construction that can be used for sustainable construction, BASF at the National Association of Home Builders’ International Builders’ Show in Las Vegas invited visitors on a tour of the company’s BEYOND.High Performance net-zero energy home, located just outside the convention center. The full-scale home, complete with landscaping...
Target Drives On-Campus Buzz with QR Code Badges
To increase engagement at its Back to College After-Hours Shopping events, which targets college students across 68 American universities, Target this year added the Bullseye Badge, a QR-code driven program. Arriving on campus during welcome week, students were greeted with an on-campus promotion offering free product samples, a dj, a personalized invite to the after-hours...
TELUS’ Digital Scavenger Hunt Woos Football Fans
The Fan Cup is the first trophy to honor the Canadian Football League’s most important players—the fans. Cast from the copper of Canadian pennies, The Fan Cup, engraved with the names of thousands of CFL fans across the country, now resides inside The Canadian Football Hall of Fame as a symbol of appreciation for a...
Clorox Whips up Soy Vay Chicken Promo in Outer Space
For foodies, meals are about much more than sustenance—they connect people. And the food products they love, well, the good ones have a good story behind them. Like The Clorox Company’s Soy Vay sauce, which got started by friends at a potluck party in 1980. The product has a small, extremely passionate following, but Clorox...