Educate internal teams Archives - Page 7 of 14 - Event Marketer
Citrix Virtual Conference Brings Together Worldwide Audience
To launch the XenDesktop to a worldwide audience, including customers and partners, and in order to reach the broadest audience possible with simultaneous impact and cost efficiency, Citrix looked to a virtual environment, or two. It produced two virtual events spaced one week apart to deliver targeted information to two distinct audiences: Citrix partners and...
Boehringer Uses Online Competition to Inspire Employees
To encourage innovative thinking and ideas among its employees around real-world Boehringer Ingelheim issues, the brand launched the “BI Collaboratory,” a month-long online competition using a custom social networking platform designed to generate employee interaction. Inside the virtual space, teams worked together to develop and present a proposal for an innovative solution for the brand....
DirecTV Trains Agents with a Pair of Modular Trailers
For its 2009 Sell and Save Tour, DirecTV re-purposed two existing 53-foot single-stage trailers into mirror images of one another, allowing the brand to deliver the same message at different call centers simultaneously and meet the rigorous event schedule of the tour, which visited 19 call center locations in five weeks giving 5,600 sales agents...
Pepsi Touts Redesigned Logos with Motivational Video
It was more than just business as usual at PepsiCo’s 2008 National Bottler Meeting. In addition to communicating the year’s biggest business initiatives, the brand introduced redesigned logos and labels for Pepsi, Diet Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, Tropicana and Gatorade. PepsiCo wanted to ensure the bottlers understood the impetus for the...