Objective of Event: Educate internal teams
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Allianz UK Borrows Sponsorship Assets for Mobile Tour
Allianz UK, one of the largest general insurers in the United Kingdom, used a mobile tour to inspire teamwork, communication and performance among its employees. The Team Allianz Live tour teamed up with 11 athletes the company sponsors, from retired Olympians to Olympic hopefuls, who represented the hard work ethos the company want- ed to […]
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Mary Kay’s Client Acquisition Tactic Gets a Makeover
The Mary Kay Makeover Day was the key digital experience during the Mary Kay Leadership Conference that encouraged Mary Kay Consultants to commit to hosting a party during Mary Kay Makeover Day 2014. It was set up to leverage and gather data that will help Mary Kay Consultants acquire new customers and provide consultants with […]
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HP’s Boosts Employee Engagement with Virtual Event
Hewlett-Packard research showed that its employees who discussed job performance and career goals with their managers had overall higher engagement scores than those who didn’t. So the company created the Global Career Development Connection program, bringing 300,000 employees, managers, business groups and job functions together at one time in an always-on virtual environment designed to […]
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Harley Revs Up Younger Buyers with Influencer Events
As most iconic brands do, Harley-Davidson had reached a point where it needed to reconnect with young buyers and generate new leads. Marketers knew the brand’s retro rebel image was an asset, but one that needed some modern spin in order to be relevant to the new target. So it created the Harley-Davidson Boot Camps, […]