Educate internal teams Archives - Page 13 of 14 - Event Marketer
Hilton Leverages Crowdsourcing to Engage Emloyees
Hampton Hotel’s 2014 Ultimate GM Huddle, which took place in Orlando, was a five-star experience for the 2,000 general managers in attendance, and the two-tiered registration technology behind the event was a major reason why. Before the launch of the conference website, dubbed Hamptonality Unleashed, the brand deployed a targeted email campaign that included a...
Rock Star Set Elements Drive Engagement for Primerica
For its national convention at Atlanta’s Georgia Dome, Primerica created a supercharged environment. A massive stage set featuring nearly 3,000 square feet of LED video spread across 27 separate displays anchored the experience. A spectacular four-minute opening starring the new corporate logo surrounded the audience with rock-concert lighting and concert-quality sound. Video animation, interactive pick-ups,...
McDonald’s Serves Up the Big Mac of Event Apps
McDonald’s Worldwide Convention this year served up a Big Mac of an app that together with its redesigned website and an on-site engagement center transformed its 15,000 attendees into active digital participants. While the website was a valuable resource for attendees, the app served as the primary communication vehicle on-site. Among its key features: WWChat,...
AT&T Cyber Lobby Gives HQ Launch Better Reach
AT&T’s product launches have traditionally been accompanied by an event in the lobby of corporate HQ to get employees excited. But the company recognized it could extend the excitement beyond its corporate campus to all of its 250,000-plus employees, so it introduced the AT&T Mobility Virtual Device Showroom. To build companywide buzz, AT&T emailed invitations and posted news stories and...