Objective of Event: Educate internal teams

This VR presentation immersed 125 21st Century Fox senior executives in the largest synchronized VR demo ever attempted. Wearing Samsung headsets loaded with Oculus VR software, the execs viewed content created by filmmaker and VR evangelist Chris Milk that demonstrated VR’s artistic possibilities and a short film on the Syrian crisis with Nobel Peace Prize […]

Country Financial’s 2015 Financial Sales Congress may have been in Las Vegas, but a cast of Broadway actors and directors helped it instill in its sales reps the idea that they are more than just insurance and financial planning providers. Led by BT McNichol (of “Billy Elliot” fame), compelling acting, powerful vocal performances, animated backdrops […]

Hilton Garden Inn’s brand conference offered the HGI “blue-carpet” treatment, beginning with a curb-to registration runner and “Welcome to the Garden” greetings from brand ambassadors. After registration, attendees could inscribe a pledge on the “You Can Count on Us” Commitment Wall, or place their faces in the cutout holes of three figures representing HGI’s core […]

To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson […]

At its annual team-building event, the Latin American division of Johnson & Johnson Medical Devices Diagnostics had to announce to its sales force that patients, physicians and hospital staff would be added to the roster of key players in the business, which meant more work. The company gathered its troops at a resort in Punta […]