Country Financial Charms Sales Reps with Live Theater

By
DB_Gold_Country Financial_EDA 2015
Gold Winner—Partner: BI Worldwide | Client: Country Financial | Project: Financial Sales Congress (Best B-to-B Stage Experience)

Country Financial’s 2015 Financial Sales Congress may have been in Las Vegas, but a cast of Broadway actors and directors helped it instill in its sales reps the idea that they are more than just insurance…

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