Objective of Event: Educate internal teams

To position the Nescafé Dolce Gusto as a cost-effective alternative to major coffee house beverages and to excite retail salespeople about the product, the company sent retail staffers to one of 20 Dolce Gusto University training days and then implemented an in-store demo program at 450 retailers last fall. Consumers who stopped by Bloomingdale’s, Macy’s, […]

To celebrate the 75th Anniversary of the Old Dominion Freight Line, the company hit the road on a 27-city tour. It traveled in a customized 18-wheel tractor-trailer with interactive exhibits tracing the company’s history. In addition to educational videos, the tour included a custom-built Nintendo Wii game, radio controlled large model truck driving game, a […]

So you just held your company’s biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for […]

Yes, it’s a top buzzword already.  No, you don’t really understand it. To the uninitiated, the very term “Augmented Reality” may seem a little Star Trekky, but it’s not that far out there. Through AR, developers superimpose computer-generated images over a real-world environment in real time. The first-down line superimposed over the field on football […]

Toyota’s national dealer meeting was anything but a typical vehicle display. To rev up the 5,000 dealers, partners, field staffers and executives in attendance, the Japanese automaker took them on a “road trip” from Manhattan to Mount Rushmore and various stops in between as it set the stage for its full line of vehicles. A […]