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Honda Exhibit Envelopes Visitors in Continuous Motion
For its February 2009 Toronto Auto Show exhibit, Honda built a booth that was a study in fluidity. The booth was anchored by the sweeping curves of its C-shaped featured vehicle displays and continued into a rounded overhead canopy, enclosing the footprint. That curving line flowed across the top of the exhibit, descended to the...
Audi Exhibit Stresses Sophsitication and Technology
If the sight of the year’s newest concept cars and latest hot rods doesn’t get the average car aficionado’s heart racing, they’re probably dead. But it’s not all about the sizzle at major auto shows—it’s also about forming business relationships and planting the seeds for future sales that will sustain the company in the years...
GM’s Solar-Powered Mobile Tour Lets the Sunshine in
For its Meet Saturn summer tour, General Motors created three environmentally friendly displays inside Airstream Basecamp trailers powered entirely by solar panels and pulled by Saturn Outlook vehicles. Both the Outlook and Basecamp were designed in silver with vibrant sunflowers etched into the metal. The energy-conscious vehicle fleet traveled to fairs and festivals where it...
Cray’s Green Trade Show Exhibit Earns Accolades
Cray, a global leader in supercomputing, wanted not only to reinforce its position as an industry leader in the high performance computing category used by scientists, engineers in academia, government and others; it also wanted to highlight its eco-friendly products and sustainable business model at the SC09 conference. With the goal of integrating green materials...