Educate customers and users Archives - Page 66 of 133 - Event Marketer
Rodenstock’s Gigantic Pair of Eyeglasses Create a Spectacle
There’s nothing like a gigantic pair of eyeglasses to help you see the light, especially one that is 15-feet wide, 5-feet high and with earpieces that measure nearly 20-feet long. No, we’re not talking Alice in Wonderland here. We’re talking Rodenstock, a leading German manufacturer of high-end, high-tech eyewear. To reinforce its image as a...
Skyy Infuses Airstream with B-to-B Events
Some b-to-b programs get stuck in a rut, relying on PowerPoint presentations, sit-down dinners and old-school collateral to “excite” customers about its products. Not this program. To prove its 100-percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market, Skyy executed a mobile tour that seamlessly combined the best elements of a...
Cisco Aces Virtual Forum with Gamification Component
Cisco’s 2009 global sales event was a virtual conference called the Global Sales Experience, or GSX. The innovative use of gaming as part of the design strategy deployed throughout the event, however, might cause some to call it the Gaming Sales Experience. While virtual events are nothing new for tech-driven Cisco, the challenge of addressing...
Mini Builds a Theme Park to Celebrate its Birthday
For the Mini United event that was established to reach out to the brand’s loyal fans, Mini knew it had to go the extra mile for its 50th year. The goals were to take attendance from 8,000 to 20,000 and, most importantly, to celebrate the 50th birthday of the brand. The Silverstone Circuit in London...