Educate customers and users Archives - Page 49 of 133 - Event Marketer
GE’s BBQ Research Center Simplifies Brand Initiatives
Industrial Internet. Neuroscience. Super Materials. They’re among initiatives GE is undertaking at its Global Research Facilities to improve machinery, health care and products. How do you explain such important but complex topics in a more “digestible” manner to tech influencers and media at SXSW? With Texas BBQ, baby. GE’s BBQ Research Center mixed good eats,...
Facebook IQ Live Tour Brings User Data To Life
For the launch of Facebook IQ, a new insights division, Facebook needed to bring consumer data to life in a way that would keep the attention of busy mid-level to senior-level advertising and marketing executives for a full day of learning. So Facebook built an explorable “neighborhood” with a park, market, café and more stocked...
Opel Turns a Launch Event into a Space Odyssey
Transforming a dealer event into a 24-hour “cosmic” experience, European automaker Opel’s Mission Astra launch event had attendees gazing at the stars from luxury bubble tents for a sleepover at a “space station” in Spain’s Sierra Nevada region where they were no longer dealers—they were astronauts. In shifts of 250, the 3,500 guests took part...
Ford Trades Test Drives for School Donations
They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high schools to trade test drives for much-needed donations. The philanthropic program, deemed one of the most successful...