Drive consumer consideration Archives - Page 96 of 208 - Event Marketer
Green is the New Red for Coke at Winter Olympics
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to in-house estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star program....
HP Uses Virtual to Engage its Global Customers
HP has the daunting task of marketing to millions of customers in 170 countries. So two years ago, the high-tech giant started laying the foundation for a customized virtual events platform that would address the fast-changing needs of its Web 2.0 customers and provide the brand with a marketing tool that could engage its global...
OfficeMax Elf Mob Invades Union Square
To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...
Kodak Encourages Consumers to Look on the Bright Side
Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No, we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students, Cameron...