Objective of Event: Drive consumer consideration

For the June 2009 E3 Media Briefing in Los Angeles, which revealed Project Natal, Xbox 360’s new “controller-free” technology, along with the Beatles Rock Band title to consumers and the press, Microsoft leveraged live television broadcast on G4 TV, a television station that specializes in tech and video game programs and covers E3 every year. […]

At a time when consumers are munching more peanut butter than porterhouse, what better way to engage them than by putting some greenbacks in their pockets? That’s exactly what Burger King did in the fall of 2008 when it dropped more than 14,000 of the King’s “wallets” in Chicago, Orlando and Phoenix. This buzz-generating program […]

In New York City, it’s pretty difficult to do something that hasn’t been done before. Even more challenging is getting the attention of busy New Yorkers who are bombarded daily by samplers, street teams and marketers hawking offers for the world’s biggest brands. In this sometimes hostile and overwhelming environment, Snickers executed a publicity stunt […]

Most “Sex and the City” fans would have given their right Manolo Blahnik to attend Carrie and Big’s on-screen wedding at the New York Public Library (before Big dumped Carrie at the altar, that is). So to celebrate the DVD release of the “Sex and the City” movie, Warner Bros. recreated the wedding that never […]

Kenmore is revamping its image with a new logo, product line and website to connect with today’s consumer. As part of an integrated marketing campaign, the 90-year-old brand stepped out of Sears stores and into a former art gallery it transformed into the Kenmore Live Studio, where it showcases new products and delivers top-notch experiences […]