Objective of Event: Drive consumer consideration

Hyundai’s heart-pounding Adrenaline Tour put drivers behind the wheel and the Korean automaker top of mind among new car buyers as it generated test-drives, media and consumer attention, interest and brand perception for the high-performance 2010 Genesis Coupe. In February 2009, Hyundai announced its partnership with Rhys Millen Racing and Red Bull Energy Drink as […]

Women ages 13 to 24 put their faces forward for Clinique’s Fresh Faces Tour, a traveling beauty studio created in partnership with Teen Vogue that had girls lined up for complimentary makeovers and hair touchups and to have their photo taken by a professional photographer. Each girl had three photos taken, then entered her best […]

To educate active mothers and tech-savvy families about how much fun it is to use its products, Eastman Kodak hit the road for six months June 2008 with its Inspiration Tour. The 4,000-square-foot modular tent structure (moved via two 53-foot tractor-trailers) featured three display areas: one to take photos in partner-branded environments, one to print […]

Planting a blooming garden is all about timing. In spring 2008, Scotts Water Smart planted its seeds during prime fertilizing season (April 1 to June 16) by hitting the road on its Scotts Water Smart Grassroots Tour. The tour traveled in a bright green branded pickup truck and a grass-covered trailer featuring water-droplet inflatables resembling […]

Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour hit 20 Lane retailers fall 2008 and visited another 90 in 2009 in a 1,000 square-foot trailer that took some of the stress out of those decisions. The big rig showcased Lane’s […]