Kodak Sales Spike During and After Six-Month Tour

By

To educate active mothers and tech-savvy families about how much fun it is to use its products, Eastman Kodak hit the road for six months June 2008 with its Inspiration Tour.

The 4,000-square-foot modular…

Popular

  1. The Brief: Pit Stains and Mobile Cheese
    Pop-Ups

    The Brief: Pit Stains and Mobile Cheese

  2. Experiential Marketing Trend of the Week: Analog Escapism
    Pop-Ups

    Experiential Marketing Trend of the Week: Analog Escapism

  3. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  4. From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event
    Conferences

    From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event

  5. 7 Film and TV Marketing Stunts That Went Viral This Summer
    Stunts

    7 Film and TV Marketing Stunts That Went Viral This Summer

  6. Roots, Reach and AI: Inside 2026 Outdoor Retailer’s Minneapolis Reboot
    Industry News

    Roots, Reach and AI: Inside 2026 Outdoor Retailer’s Minneapolis Reboot

  7. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
    Pop-Ups

    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

  8. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  9. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn