Drive consumer consideration Archives - Page 95 of 208 - Event Marketer
Nike Targets Action Sports Enthusiasts at Gnarly Motel
Anyone who has ever targeted action sports enthusiasts knows how hard it can be to get their attention. You have to present a pretty tempting offer to lure them away from the adrenaline highs they get riding their surfboards, snowboards and BMX bikes. You also have to appeal to their counterculture sensibilities—these are the people,...
Bounty Encourages Messes at Pop-up Arts Studio
Year after year, TV ads try to sell the benefits of one paper towel over another. And year after year, those ads fail to deliver the one thing that can cause a consumer to pick a particular brand over a lower price point: relevant, memorable hands-on experiences. P&G’s Bounty brand broke the mold and ventured...
Method’s Green Pop-up Serves to Bond with Influencers
Method wanted to take its all-natural homecare products out of grocery stores where it’s hard to differentiate itself from other cleaners, and group all of its products together to tell one brand story. The strategy: recruit brand evangelists (women 26-40 years old) to generate buzz and build brand loyalty. The tactic: use pop-up shops in...
Aquarius Educates Consumers About Water Conservation
One look at the colorful Aquarius Spring! bus during its 20-week road trip may have had you thinking that the Age of Aquarius had surely dawned. But actually, the vegetable-oil powered, retrofitted school bus, complete with roof-top solar panels and a generator for powering its TV monitor, wireless microphone and other high-tech doodads, was the...