Drive consumer consideration Archives - Page 37 of 208 - Event Marketer
Nike Builds a Futuristic Workout Facility for ‘Just Do it’ Campaign’s 30th Anniversary
WHY THE JUDGES LOVE IT: Nike marked the 30th anniversary of its iconic Just Do It campaign with Just Do It HQ, a 21,582-square-foot futuristic facility in Hollywood that offered indoor-outdoor gyms, locker rooms, a media studio, a recovery center complete with cryotherapy, infrared light therapy, massage, NormaTec compression boots and electromagnetic pulse therapy. And…...
Consumers Play Characters in HBO’s Immersive “Westworld” Experience
THE SETUP: More people tuned in to the “Westworld” series premiere than any other series in HBO’s history. But with a 16-month hiatus between seasons, HBO needed to reignite and excite the fan base in the lead up to season two. What better place to light a fire among its fandom than SXSW? HBO recreated...
Mentos Challenges a Student to Drive Campus Sampling
There are large-scale sampling programs—and then, there’s the #SamHasMentosGum campaign. To boost engagement among a younger audience, drive sampling and earn national media attention, Mentos Gum activated a “Fresh Connections” experience during campus move-in week at the University of Wisconsin-Madison. There, the brand challenged a freshman named Sam to share 43,000 Mentos Gum bottles—one for...
Dove’s Treehouse Lets Influencers Test New Products
Dove Men+Care has been a frontrunner in the men’s grooming market since its debut in 2010. When the brand developed its first-ever line of nature-inspired products, maintaining its position in the category was just as critical as driving awareness and trial for its new “Elements” collection. Recognizing that a standard launch event wasn’t going cut...