Objective of Event: Drive consumer consideration

THE SETUP: The Sleep Number 360 bed isn’t just an adjustable bed—it’s a smart bed. It includes biometric sleep tracking technology. It identifies and warns of a heart attack symptoms and detects sleep apnea. It’s a glimpse into the future of health and wellness and at the Consumer Electronics Show, Sleep Number built a small […]

WHY THE JUDGES LOVE IT: The design goals of IBM’s Think Welcome Experience were to spark inspiration, spur emotion and showcase how IBM and its clients are solving world challenges together. The 14-foot LED tunnel that ran underneath the second floor of the exhibit was a super-highway of content and branding. On either side of […]

WHY THE JUDGES LOVE IT:  Cisco’s booth made a dramatic statement on the outside and inside with 23 fabric louvers that undulated overhead and created a sculptural effect. Inside, the two-story structure formed an atrium with demos in the center and on the second floor, conference rooms. Visitors could look down from a wrap-around balcony […]

WHY THE JUDGES LOVE IT: Tapping into that innate desire many of us have to peer into other people’s lives, The Parlors exhibit allows visitors to learn about artist Thomas Cole, the man. The storytelling device: an A/V presentation projected onto seven canvases that include “windows” in the space and onto period furnishings, like Cole’s […]

WHY THE JUDGES LOVE IT: The galleries of the Mississippi Civil Rights Museum don’t “shy away from difficult truths,” but they also bring forward stories of hope, courage and action. What could have been a straight-forward reflection space highlighting people and songs from the Civil Rights movement instead was a dramatic, 50-foot-tall, circular gallery illuminated […]