Drive consumer consideration Archives - Page 188 of 208 - Event Marketer
T-Mobile’s BobCar Serves as a Mobile Showroom
Navigating your way through the web of contract requirements, early termination fees and deceptive data plans that major wireless carriers are known to employ can be exhausting. T-Mobile used its retail showroom tour to highlight the brand’s commitment to wiping out those common afflictions by promoting its new position as the first wireless “un-carrier.” Utilizing...
Harley-Davidson Revs Up Project LiveWire Experiences
Harley-Davidson revved up the motorcycle community with the introduction of its first electric bike, the LiveWire, to riders and influencers alike at 31 Harley dealership and lifestyle events across the country. From June to December, the brand brought innovation to the streets, offering up a chance to test ride the LiveWire to consumers who were...
Chobani Vehicle Tour Combines Community and Retail
Recognizing that a large percentage of U.S. households had yet to taste their first cup of Greek yogurt, Chobani realized that creating memorable and lasting trial experiences was more important than ever. The brand’s solution was to upgrade an existing mobile tour to bring its products to the people in a more meaningful way. Hitting...
Activision Delivers Interaction and Gameplay at E3
Activision tackled the massive E3 conference from three directions: Interactions outside the footprint (that ultimately drove attendees to the footprint); personalized interactions designed to address the needs of a variety of visitors (including media and VIPs); and of course, it included gameplay—a ton of hands-on gameplay. E3 is a booming conference, filled with towering booths...