Objective of Event: Drive consumer consideration

Shoppers passing by BMW’s i8 pop-up store in California’s South Coast Plaza last year could easily have mistaken the shop for an Apple store. The cool, clean and highly digitized shop was reminiscent of the technology giant’s barebones style, which is exactly what BMW is aiming for with its new Future Retail initiative, which focuses […]

We’ve all heard it a thousand times—breakfast is the most important meal of the day. But with consumers migrating away from ready-to-eat cereal, Kellogg’s has its work cut out as it aims to remind customers in an engaging way that its cereals are the optimal choice for a nutritious breakfast. To reinvigorate the conversation around […]

For students at a dozen college campuses across the country last fall, taking a trip to the library went from stale to stimulating as Google’s lending experience took hold. The technology titan’s six-week national tour put its lightweight and speedy Chromebook laptops directly into the hands of college students, who were invited to borrow the […]

From fast food to fast cars, Americans have a need for speed. Infiniti’s Go Zero to Infiniti campaign took advantage of that fact in an effort to demonstrate its technical partnership with Red Bull Racing. Incorporating the embodiment of that relationship—the Q50 Eau Rouge concept vehicle—into an action-packed activation, Infiniti brought Formula 1 racing to […]

Keeping modern TV viewers satisfied isn’t easy. Even the creators of TNT’s “Dallas,” a show that revolves around backstabbing, sexual exploits and sly business maneuvers, discovered that the program’s viewer base was shrinking by the end of its second season. In an effort to entice new viewers and reinvigorate existing fans by making “Dallas” a […]