Objective of Event: Drive consumer consideration

An estimated 30 percent of U.S. households contain a soccer player, second only to baseball. To harness the growing popularity of soccer and capitalize on FIFA World Cup fever, Audi launched the Audi Football Summit, a match between Audi-sponsored club FC Bayern Munich (the most successful club in German football history) and Chivas de Guadalajara. […]

Johnson & Johnson leveraged its sponsorship to cement its longtime connection to health care—and help people in the process. The mega brand supplied the FIFA World Cup with necessary medical and other health-safety supplies, and it offered up programs that benefited the community—and its employees, too. Big-time sponsorships often are about flashiness. Johnson & Johnson […]

Women face a never-ending sea of hair care product options at the market, and on TV. Rather than fight the tide, Clear decided to make connections with consumers, women ages 18 to 49, over a known passion point—NBC’s “The Voice,” the No. 1 rated show within this target. This “The Voice Sponsored by Clear: Resilient […]

Long before Katy Perry rode in on a larger than life tiger puppet, Pepsi was making sure fans could hear its Super Bowl Halftime Show sponsorship roar. (See what we did there?) To drive unprecedented excitement for one of the most highly anticipated events of the year, and seamlessly tie the Pepsi brand to it, […]

The concept of the rideshare has exploded, offering car-less urbanites the sweet freedom of borrowing a vehicle when they need it, without the hassles of owning one—and parking one. But the key behind the success of these membership-based services is finding consumers who are open to the idea of alternative transportation options, and then getting […]