Drive consumer consideration Archives - Page 185 of 208 - Event Marketer
New York Times Transforms Pages into Digital Portraits
The New York Times Word Cloud Portrait leveraged the newspaper’s strongest assets—its articles and content—and immersed consumers at CES in a digital photo experience that transformed their faces into images made up of words pulled from The Times’ article database. As the portraits were created, large-scale mosaics appeared on a big screen, attracting attention and...
Intel Grows a Touchscreen Ultrabook Tree at CES
Anyone who has ever been to CES will tell you—it’s a jungle in there. From the moment your feet hit the carpet at the Las Vegas Convention Center to the moment you fall into an exhausted heap on the tram back to Harrah’s, CES is a full-body assault on the senses that offers hardly one...
Coca-Cola Promotes a Human Connection
Happiness is always better shared, and through its “Share a Coke” campaign, Coca-Cola took this idea to the next level. Many consumers today have begun to rely on connection technologies such as email and social media as a substitute for human connection, and Coca-Cola sought to resolve this through a shared, personal experience. Leveraging an...
Anheuser-Busch Sends Millennials to Whatever, USA
Were Millennials #UpForWhatever? Anheuser-Busch took to the road to find out. The overall goal: create a summer experiential program to excite Bud Light’s 21-to 27-year-old target demographic, and connect with them as they see themselves, as social curators, storytellers, people who value experiences over things, and seekers of money-can’t-buy experiences that help build their own...