Objective of Event: Drive consumer consideration

Gatorade’s strategy enabled it to have repeat interactions with the consumers on-site. The brand engaged consumers outside the store, sent them directly to the product in-store, incentivized purchase of the product (on discount) and then sent them back out to the activation to claim a prize. “Closing the loop” between the live experience and the […]

Think cotton is just about comfy t-shirts and sexy jeans? That’s just the notion Cotton Incorporated wanted to dispel. And where better to do that than in Miami’s South Beach, where the brand activated the world’s first, and only, 24-hour fashion show. The show provided a unique platform for Cotton Incorporated, which represents American’s cotton […]

Symantec set out on a mobile tour designed to persuade consumers who are apathetic about Internet security that protecting their data is worth paying attention to. The company’s Norton brand launched the Norton Operation Shield America tour—a self-guided “training” experience in a 48-foot double expandable trailer emblazoned with HD graphics of Captain America and his […]

To match the fresh excitement being generated in its redesigned Worldwide Partner Conference (WPC) footprint, Microsoft unleashed three technology upgrades created with the attendee in mind: a custom social event platform called Connect, a complementary mobile app and an enhanced social media effort. Connect enabled attendees to schedule meetings with other partners, identify on interactive […]

Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties. […]