Drive consumer consideration Archives - Page 152 of 208 - Event Marketer
Skyy Promotes 1800 Tequila Among ‘The Guys’ with Craps
Lots of Skyy’s 1800 super premium tequila is consumed as part of friendly games of chance before “the guys” head out for the night. Keeping with that theme, Skyy launched a combination of nightlife events aimed at urban consumers in Detroit and Oakland. The idea was to generate buzz and build loyalty in a way...
Bud Light Hosts Rock, Paper, Scissors Tournament
Yes, there really is an association dedicated to the, um, sport of Rock, Paper, Scissors. Looking to hit bars with something a little irreverent, Bud Light leveraged its sponsorship of the USA Rock Paper Scissors League with regional tournaments at on-premise accounts. From January through March, local bars held tournaments, inviting patrons to throw their...
Motorola Leverages NFL Stars to Boost Sponsorship
Motorola activated its NFL sponsorship with a fully integrated campaign that reached football fans on site at games, as well as in store, on air and online. The MotoZone mobile tour hit 24 cities, stopping at key retail outlets and at NFL stadiums on game day. A 40-foot-by-40-foot exterior footprint featured interactive games, a PhotoZone...
Cingular Wireless Hosts Bilingual Store Experiences
Consumers welcomed Cingular’s Hispanic Intensive Traffic (HIT) store rollout tour with “Si!” The company hit the road with two mobile marketing units covering 20 states over a 12-week period and executed 46 in-store events. Stores feature a bilingual sales staff and Spanish-language materials. An integrated promotional strategy included Mexican National Team (MNT)/World Cup soccer-themed offerings...