Objective of Event: Drive consumer consideration

Ortho created awareness and educated consumers on the benefits of Ortho Max Fire Ant Broadcast Granules through a mobile marketing campaign during peak fire ant activity months in key states of Florida and Texas. Sixty events were conducted in parking lots of select Lowe’s and The Home Depot stores from March through June coinciding with […]

The phrase “walking on air” is so simple and so elegant. But athletic shoe marketers face such stiff competition that the category spends un-told millions of dollars every year developing and marketing products that bring the metaphor to life. So it was for adidas, which needed to create a spectacle to engage young consumers in […]

As if anything Justin Timberlake does needs additional buzz, Best Buy stores in 10 key markets hosted listening parties to generate a little extra excitement for the release of his 2006 FutureSex/LoveSounds album. The program tied in vendors—kiosks equipped with Toshiba laptops, Motorola headphones and Samsung cell phones let guests sample Timberlake content while they […]

The Beneficial Driver’s Seat tour zoomed into 18 NASCAR racing venues, entertaining visitors with a variety of interactive elements. The 60-foot-by-70-foot environment featured motion-based racing simulators, which allowed four drivers to compete head-to-head in replica cockpits, while a Flagman Stand let visitors pose for branded photos while waving a checkered flag. A video presentation showed […]

Delta Air Lines painted the sky, or to be more exact, one of its 757s, pink to raise awareness of breast cancer and to show its commitment to finding a cure for the disease. Working with the Breast Cancer Research Foundation, Delta donated dollars raised from the sale of pink-and-gray branded t-shirts and in-flight sales […]