Objective of Event: Drive consumer consideration

Ya’gotta admit: Leveraging soccer’s World Cup as a play to reach Hispanic consumers is still the most popular way to engage this target. Perhaps the reason so many brands go that route is that well-executed fútbol marketing keeps hitting its blanco. Walmart proved it yet again with a soccer-themed program designed to position the retailer […]

After signing on as one of the first major sponsors of the Dew Action Sports Tour’s inaugural season, Toyota stepped up with an activation plan that maxed out its on-site presence, tied in the brand’s “Moving forward” tagline, and made the vehicles relevant to the skateboard, cycling and motocross fans who filled the venues. The […]

Toyota reached young Hispanic couples in Los Angeles and Miami via a fun, informative RAV road trip staged in a mall, touting the vehicle’s increased cargo space, horsepower and improved miles per gallon. To enter the RAV4 Mall Experience, consumers registered for a RAV4 license with their photo and personal information adhered to a styrene […]

What better place to let kids and their moms get in the spirit of active play than a beautiful park with green grass and clear blue skies? Well, if your goal is to sell shoes, perhaps the only better place would be a retail mecca. New Balance put the two together, bringing a 20-foot-by-20-foot vignette […]

Not since your college days would you even consider showing yourself in public with a case of bed head—you know, the super-mussed non-hairstyle that you can only get from sleeping soundly all night long. Hilton’s Hampton Inn hotel chain figured it could make the look cool once again. The Proud To Be a Bed Head campaign […]