Drive consumer consideration Archives - Page 146 of 208 - Event Marketer
TD Bank Distributes Small Gestures of ‘Free’
TD Bank got up close and personal with mid-Atlantic residents when it acquired and transitioned from the local Hudson United Bank to TDBN in New York, New Jersey, Pennsylvania and Connecticut. After an internal launch to employees in five key markets, TDBN free agents introduced the bank to the community via a community giveback called...
Research in Motion Loft Party Touts New Blackberry
Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product among carriers, partners, developers and customers. The solution: A product unveiling that blended mystery and intrigue. To build excitement prior to the event, invitees were teased with multimedia messaging such as email...
Ford Drives Lead-Gen on Lifestyle Events Tour
The Ford Experience visited 25 lifestyle events across the country—including racing, football, golf, music, automotive and cultural events—aiming for attendees who already owned Fords or would be open to buying one. With branded 53-foot trailers creating the perimeter, the environment offered product-focused consumer activities and contests emphasizing product benefits. To draw visitors, Ford sent guerrilla...
Motorola’s StudioMoto Bus Offers Demos, Music
Seeking to inform tech-savvy young adults about its wide array of music-capable phones and accessories, Motorola uncorked a program that—like the phones themselves—put music on the go. Motorola’s StudioMoto was a double-decker, 30-foot mobile experience that showcased the brand at events—primarily lifestyle focused but also retail and employee events. Three main areas gave consumers the...