Objective of Event: Drive consumer consideration

Imagine being handpicked by Sting to join him onstage and belt out “Roxanne” during a pre-show closed sound check. Or put on your red dress and hang out with the likes of Courteney Cox and other celebs in a backstage Moroccan oasis while nibbling on spiced lamb chops and grilled chicken kabobs. Sound like a […]

In an effort to push the envelope on its US Open sponsorship, Olympus launched a multi-faceted experience-based campaign that touched consumers, prosumers (expert amateurs) and professional photographers. The mantra that held it all together: Get the cameras in people’s hands. Any attendee on site was allowed to borrow Olympus’ new Stylus 770SW camera for two […]

To promote its new shower gel to 18- to-24-year-old men, Axe tapped into the little boy inside every grown man with the World’s Dirtiest Tour. The 110-foot-by-45-foot footprint (pulled by four semi-truck haulers) gave young men the chance to get dirty… seriously dirty. It consisted of three dirty stations: Artsy Fartsy, where consumers covered themselves […]

Last January, Toyota hit the road to educate consumers about Toyota Hybrid Synergy Drive technology via an interactive museum on wheels. The 18-month tour traveled to fairs, festivals, corporate campuses, universities, auto shows, specialty trade shows, sporting events and more. In total it visited 170 locations nationwide. At each location two 53-foot doublewide trailers were […]

This is a big year for television brands. Screens are going paper-thin. Stations are going HD. And what was once a slack-jawed, one-way viewing experience is going hands-on, user-gen and highly interactive. To carve out a chunk of brand equity in this fast-changing marketplace (proprietary research showed that consumers are just starting to form their […]