Objective of Event: Drive consumer consideration

Smart marketers know that effective market outreach is about much more than just picking from a few broad demographic categories. State Farm’s 50 Million Pound Challenge program focused on one key community—African-Americans—but then layered in activation strategies designed to appeal to the community’s diverse passions and unique health concerns. The resulting campaign turned a macro […]

To create buzz and increase sales for its SingStar collection, PlayStation took malls across the country by storm with SingStar on Tour. Using a branded, 22-foot Sprinter Van as the centerpiece at each mall, PlayStation set up a fully branded stage and four gaming stations showcasing a different title in the collection on PlayStation 2. […]

Go to a deli or supermarket and you’ll see water, water everywhere. Bottles of expensive imports from the mountains of France, domestic options from Maine to Montana and good ol’ generic supermarket brands. When it comes to buying water, consumers are flooded with choices, which posed a challenge for the Canadian launch of Aquafina Plus, […]

The Home Depot and the NFL partnered to recognize local athletic leadership while simultaneously building excitement among store associates and consumers. The brand selected 17 players from NFL markets to be judged by a blue ribbon panel made up of retired NFL players and staff and Home Depot execs, which narrowed it down to eight […]

The color pink has never looked so hot thanks to Ford, a national series sponsor of Susan G. Komen Race for the Cure for 14 years, and its Warriors in Pink campaign. The campaign, which launched its second season last October with breast cancer awareness month, is the broadest breast cancer awareness initiative for Ford, […]