Drive consumer consideration Archives - Page 108 of 208 - Event Marketer
EA Sports Activates Pop-up Training Centers
During the busy holiday shopping season, EA SPORTS Active put its More Workouts video game in the hands of consumers inside state-of-the-art pop-up training centers in high-traffic locations in Boston and San Francisco. The pop-ups were open for 30 days, which included private influencer events to fuel additional word of mouth among its primary target,...
Wrigley Talent Search Strikes a Chord with Hispanics
To build trial and awareness for “5” gum among 18- to 24-year-old culturally mixed Hispanics, Wrigley created Vive tu Musica with 5, an online talent search competition for Latin rock and pop singers. Contestants uploaded their videos onto vivetumusica5.com to enter the contest. Five finalists (voted by fans) were flown to Los Angeles on June...
Microsoft Entices Gamers with a Hands-on Mall Program
To increase awareness of the Xbox 360 and its capabilities, and push trials and sales of games and systems, Microsoft hit 12 markets in two phases during the holiday season last year with a series of hands-on consumer experiences. Guests who passed near the footprint were encouraged to have “More Fun Today” by getting their...
Samsung Promotes Swype Technology Via Texting Contest
To educate consumers about Samsung’s new Omnia II mobile phone featuring Swype texting technology, which is a new way to text by sliding a finger around the touchscreen keyboard instead of tapping letters, the brand hit eight malls from December 2009 to February 2010. The goal was to expose consumers to the new technology, get...