Wrigley Talent Search Strikes a Chord with Hispanics

By

To build trial and awareness for “5” gum among 18- to 24-year-old culturally mixed Hispanics, Wrigley created Vive tu Musica with 5, an online talent search competition for Latin rock and pop singers.…

Popular

  1. Case Study: Tips for Leveraging Emotion Analytics at Live Events
    Performance

    Case Study: Tips for Leveraging Emotion Analytics at Live Events

  2. Three ROI Clocks: How One Brand is Making 2027 Budget Decisions
    Performance

    Three ROI Clocks: How One Brand is Making 2027 Budget Decisions

  3. The Brief: Pit Stains and Mobile Cheese
    Pop-Ups

    The Brief: Pit Stains and Mobile Cheese

  4. 5 Free Event and Trade Show Measurement Strategies
    Performance

    5 Free Event and Trade Show Measurement Strategies

  5. Experiential Marketing Trend of the Week: Analog Escapism
    Pop-Ups

    Experiential Marketing Trend of the Week: Analog Escapism

  6. From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event
    Conferences

    From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event

  7. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  8. 7 Film and TV Marketing Stunts That Went Viral This Summer
    Stunts

    7 Film and TV Marketing Stunts That Went Viral This Summer

  9. Roots, Reach and AI: Inside 2026 Outdoor Retailer’s Minneapolis Reboot
    Industry News

    Roots, Reach and AI: Inside 2026 Outdoor Retailer’s Minneapolis Reboot