Objective of Event: Drive consumer consideration

Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting p.r. campaign that scheduled live penguin appearances on national and local television stations to promote the new DVD. News outlets were […]

New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin Megastore gave a hint that something was up, and the crowd started forming an hour before the 10:30 a.m event began.  When the […]

Out to test a new PLUSDigital one-time-use camera among female teens in Detroit, USM&P created a simple, yet effective one-market program executed in malls, movie theaters and at special events. The product: A one-time-use camera (priced around $13) teens could buy off the rack, shoot and snap, then drop off at the photo developer for […]

Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to […]

When word got out that Walmart was trying to pull shoppers into its garden departments—only one percent of the chain’s 100 million weekly shoppers were heading into the lawn sections—Scotts stepped up to the plate with some third-party support. A small mobile tour was developed to help the retailer move traffic patterns as well as […]