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Thinking of stepping up to the baseball sponsorship plate in 2017? Your first step is to identify the right fit. Major league or minor? National scale or grassroots targeting? League or team? GMR's Todd Fischer and Dan Hall talk through the options for brands considering baseball partnerships next season and beyond. 

Since 1995, Ska Brewing Company has been committed to their craft, showcased by over a dozen award-winning beers, a mysterious comic-driven narrative that personifies their core styes, and (of course) an unwavering love for ska music.

Gone are the days of packing attendees into static ballrooms. In this episode of EM All Access, sponsored by GES, Event Marketer magazine group editor Jessica Heasley speaks with GES vice president Jeff Youngs about the evolution of the general session, how the format is changing and what’s next.

To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended […]

Reach and Impact should be brought together and modeled against the spend to identify the Value of the program which takes the form of an event ROI.