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Houghton Mifflin Harcourt this summer hit the road with the Curious World Tour, a mobile experience designed to inspire kids with a love of learning through playful, hands-on activities, story times and appearances by its beloved character, the perky primate named Curious George, who turns 75 this year. The tour, which launched in Brooklyn and […]

American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians they love July 22-24 at the inaugural Panorama music, art and technology festival in New York City. Building off of its 2016 Coachella activation, with some authentic New York elements added in, the brand activated the two-story AMEX Experience, where […]

So much has changed in events in five years, and so much will change in five more. In celebration of its fifth year, Proscenium is looking forward five years at the speed in which events are evolving today, offering a forecast into what event technology, audience expectations and experience design will look like 2021. [icon […]

Scott 1000 bath tissue put its “long-lasting” messaging to the ultimate test, sending YouTube families on a cross-country, content-capture road trip and equipping them with one roll each to prove just how far it will last. Five families were assigned one leg of the trip each, July 20 to Aug. 3, and traveled along I-90 […]

Founders Brewing Co. is one of the most prominent breweries in Michigan.