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Post-event surveys may be a good way to show the effectiveness of an experiential marketing campaign but are not the only approach that should be considered.

Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold […]

Exhibit houses get requests for everything under the sun, but many agencies say a handful of topics regularly emerge when it comes to today’s client needs. Take a look at three of the industry’s top requests.

Being a new employee, I recently had the opportunity to go to Hawaii to learn how the company works and understand what we are all about, amazing, right? Why haven't I had a job like this before? I found out about it months in advance and got very excited, even went out and bought some Hawaiian looking clothes! Being in Marketing, traveling isn't a regular option, which made me very envious of the technicians who regularly go to exotic places for major conferences.

The E Ink Wireless Nameplate uses breakthrough technology to bring the ultimate in high-tech attendee identification and flexibility to professional meetings and events. After launching it for rental in 2015, Conference Rental saw an increase in demand for the Nameplate by companies and organizations to keep up with the digital identification solution.