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Your venue may be the most important factor in the success of your event. The right venue influences audience acquisition, brand image, attendee experience, virtually every logistical decision, and, of course, your team’s ability to execute a perfect event. Getting a handle on strategic and logistical objectives is no small feat—but neither is scouting a venue. How do you assess the feasibility of a site on a short timeline?

Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.

We measured an event marketing program for a spirits brand of over 3000 events in several markets. Reporting on a program this large was challenging.

Thanks to American Express’s immersive Pro Walk, fans at this year’s US Open got to do something they would never get to do any other way—walk like a pro onto center court at Arthur Ashe Stadium and experience all the emotion and gravitas that entails along the way. The activation was the centerpiece of the […]

You may have spent the last week reading highlights and takeaways about Advertising Week, but did you check out any of the experiential activations throughout the week? Check out our recap below of our favorite experiential stunts surrounding the conference.