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With Rio nearly at a close and global attention shifting forward to PyeongChang and Tokyo, what should brands and sponsors be thinking about? GMR's Jamie Corr, VP - Olympic Consulting, weighs in on Rio takeaways and the benefits of aligning with the IOC's Agenda 2020.

Video game developer Square Enix returned to Comic-Con International July 22-23 with an interactive footprint that served as an “adult Disneyland” for consumers in the San Diego area. The brand took over a full-sized parking lot in the city’s Gaslamp District from noon to 10 p.m. each day, offering convention attendees and passersby physical challenges […]

Cadillac’s new digs in New York City’s SoHo neighborhood are more than global headquarters for the former Detroit-based automaker. The trendy Hudson Street address is also the site for Cadillac House, a brand experience located on the ground floor of the building designed to connect with younger consumers through fashion, art and culture without the […]

Founded in 2009, Crossfits Roots is a gym located in Boulder, Colorado.

Between the blazing heat, blaring music, flamboyant ensembles and free-flowing booze, music festivals aren’t always the easiest places for brands to capture consumers’ attention. Add to that the sheer volume of sponsors vying for attendee mindshare and the landscape is that much harder to navigate. But in spite of these varying forms of distraction, powerful […]