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So much has changed in events in five years, and so much will change in five more. In celebration of its fifth year, Proscenium is looking forward five years at the speed in which events are evolving today, offering a forecast into what event technology, audience expectations and experience design will look like 2021. [icon […]

Scott 1000 bath tissue put its “long-lasting” messaging to the ultimate test, sending YouTube families on a cross-country, content-capture road trip and equipping them with one roll each to prove just how far it will last. Five families were assigned one leg of the trip each, July 20 to Aug. 3, and traveled along I-90 […]

Founders Brewing Co. is one of the most prominent breweries in Michigan.

As part of a reinvention strategy to change consumer perception about its brand and its cars, Lincoln has activated the Lincoln Experience Center, a next-generation automobile showroom that opened this summer at upscale Fashion Island in Newport Beach, CA. The 5,200-square-foot space invites consumers to relax in the lounge with a beverage in a no-sales-pressure, […]