Latest

In its biggest VidCon activation yet, YouTube immersed attendees in the original programming available on its paid streaming service YouTube Red through explorable vignettes on the convention floor. The activation at the online video conference, June 23-25 at the Anaheim Convention Center in Anaheim, CA, housed 10-foot by 10-foot movie-quality sets complete with special effects, […]

Among the sea of booths at E3 2016, the Electronic Entertainment Expo that took place June 14-16 in Los Angeles, one exhibit stood out for its open format and immersive experiences: Square Enix. The Japanese-based global publisher and developer of entertainment and video games showcased its broad range of titles under the Square Enix umbrella […]

The buzz you’ve heard about the 2016 Olympics was probably about Zika virus, Gisele’s post-retirement modeling appearance, or #PhelpsFace, but you might have missed the 40-foot sculpture in London or the swanky pop-up club in Rio. Keep reading to check out our favorite marketing stunts for this year’s Olympics.

Activating a physical experience surrounding its wildly successful Ninjago franchise, LEGO this summer is giving kids across the U.S. the chance to compete in Quest2Ninjago, an “American Ninja Warrior”-inspired challenge course. The program, which kicked off in Austin on June 10 at Browning Hangar, is traveling to seven markets to reward fans and help build […]

North Mississippi All Stars are an American southern rock/blues from Hernando, Mississippi.