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As part of a reinvention strategy to change consumer perception about its brand and its cars, Lincoln has activated the Lincoln Experience Center, a next-generation automobile showroom that opened this summer at upscale Fashion Island in Newport Beach, CA. The 5,200-square-foot space invites consumers to relax in the lounge with a beverage in a no-sales-pressure, […]

Live streaming services Periscope and Meerkat were the talk of the industry last year, with brands of every variety buzzing about how the platforms could boost their experiential programs. But in 2016, the conversation has changed. Facebook Live is the new kid in town, and if you’ve seen that mom with the Chewbacca mask—which is […]

Ten tips for achieving the best results from your incentive program.

It had more downloads in its first week than any other app in history. One in 10 Americans is playing it on a daily basis. It’s causing traffic accidents nationwide. For those of you still living under a rock, we’re talking, of course, about Pokémon Go. The augmented reality mobile app was released in the […]