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Typically, a major analysis for experiential marketing programs happen at two different levels, overall and by market.

The line between b-to-b and b-to-c is dissolving as marketers use the best of each to influence the other. In this episode of EM All Access, sponsored by GES, group editor Jessica Heasley speaks with GES chief creative officer Eddie Newquist and senior vp Dan Hilbert about the trend.

For those New Yorkers who couldn’t make it to the Olympic Games, Citi brought the excitement to them with Rio on the Hudson, an activation held Aug. 5-11 on the Hudson River’s Pier 56 that featured Brazilian cuisine and entertainment, Olympic athlete appearances, virtual races against gold medalist Allyson Felix, golf simulations, a replica cauldron […]

Come check out VideoBooth rocking Red Bull @ Pier 48 in San Francisco at TechCrunch 2016!

You’ve walked your dog hundreds of times before, but you’ve never been on a dog walk like this. This past summer, Moderne teamed up with Best Friends Animal Society to spread the word about the Strut Your Mutt, a pet and owner charity walk and event that raises money towards saving the lives of homeless pets across the country. But how did we capture the attention of pet owners? By going where we could be seen by both owners and pets - the sidewalk!