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New York Comic Con may not be as big as the original San Diego event, but it is still hugely popular and brings in thousands of attendees and tons of great marketing campaigns. See how Comedy Central, HBO, and Hulu brought their television shows to life at NYCC with pop ups, VR, and more!

Formula E's daring approach and its drive for innovation are attracting a young, connected global audience. And it's evolving as it grows. What's new as we head into the third season—and what should brands be paying attention to? Watch to find out.

Hailing from Colorado, the Motet is a world-class improvisational funk band that has dedicated more than a decade to the healing powers of funky dance music.

Marketers are getting more aggressive about evolving their programs and portfolios. In this episode of EM All Access, we discuss reinventing strategies, upgrading experiences and how to refresh and reset live events in the coming year.

Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality […]