Latest

In this episode of EM All Access, we dive into one of the hottest trends right now—designing events as content factories and platforms on which attendees create and share their own experiences.

Since 2009, Harry Potter: The Exhibition has immersed more than 4 million fans into the world of J.K. Rowling’s books. The exhibition, which launched in Chicago and is currently on view at Palais 2 of the Brussels Expo in Belgium, will travel to The Netherlands next February. But besides revealing what’s inside Hogwarts School of […]

The extent to which the general public is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans, and colors.

Creating family-friendly events can be complicated. It’s essential to keep the kids engaged, but equally important to illustrate your brand’s value proposition to parents. Maintaining this balancing act while creating memorable experiences is a tricky process, but as you’ll see in the following examples, some brands have it down to a science. Here we offer […]

Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say their strategies are shifting in tandem with the influx of this new generation. Following are four tips for working with a younger crowd.