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To make its car displays more engaging for attendees at the prestigious Pebble Beach Concours d’Elegance and other auto events, Infiniti at this year’s 2016 Pebble Beach Automotive Week activated an interactive experience that involved biometrics, wearable armband devices, cameras and microphones that measured attendees’ emotions as they engaged with the cars, then transformed those […]

Based in Chicago, Revolution Brewing is Illinois’ largest craft brewery.

This exclusive event at Dallas Cowboys Stadium created the “Game Changers” for our client during a product renaissance.

The Art of the Human Spirit and Innovation come alive with this eclectic and artsy medley of events.

2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s group editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.