Latest

To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended […]

Reach and Impact should be brought together and modeled against the spend to identify the Value of the program which takes the form of an event ROI.

We all know how it feels to hit the mid-afternoon slump—that moment you’d practically give up a limb to get just a few minutes of shut-eye to help you power through the rest of your day. With that in mind, mattress startup Casper is making dreams come true with its 15-city mobile Nap Tour. Armed […]

We spent all last week wishing we were in Cologne, Germany.

Technology for technology’s sake is never a winning strategy, but there’s definitely a nuance to understanding how much to use, when, and most importantly, for what purpose. While some clients demand the latest and greatest, others say it’s a waste of precious budget dollars. Here, four of our Fab 50 experts weigh in.