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Jam Cruise is an annual five-day, music-driven cruise, featuring jam, funk, rock, jazz, and electronic performances, as well as musical workshops, activities, and other programs.

As live streaming picks up steam, event marketers continue to gain insight on how to perfect their use of the emerging technology. Regardless of which service is utilized, executing a seamless streaming experience is vital to any brand looking to benefit from it. To get the scoop on some best practices, we tapped Andrew Kabakoff, […]

Typically, a major analysis for experiential marketing programs happen at two different levels, overall and by market.

The line between b-to-b and b-to-c is dissolving as marketers use the best of each to influence the other. In this episode of EM All Access, sponsored by GES, group editor Jessica Heasley speaks with GES chief creative officer Eddie Newquist and senior vp Dan Hilbert about the trend.

For those New Yorkers who couldn’t make it to the Olympic Games, Citi brought the excitement to them with Rio on the Hudson, an activation held Aug. 5-11 on the Hudson River’s Pier 56 that featured Brazilian cuisine and entertainment, Olympic athlete appearances, virtual races against gold medalist Allyson Felix, golf simulations, a replica cauldron […]