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Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences with a launch event for the latest iteration of Heroes of Warcraft, its popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a […]

As the fashion world steps out of Milan and into Paris, we couldn’t help but notice all the awesome experiential marketing campaigns that we’ve seen the past 3 weeks. Find out how Tommy Hilfiger, Refinery29, and more brought their brands to life.

The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa guests a respite from the excitement of the Olympic Games, the chance to grab a meal, view customized content on a 60-foot LED screen and the chance to maybe even rub shoulders with an Olympic gold medalist or two. The […]

We will explain the mindset shift that is driving companies to create more and more experiences and the key components that make them memorable. Real-life examples will help you apply the framework and get the business results you want from your meetings and events.

A truly unique and buzzworthy event that brought to life a James Bond theme showered winners with gifts from the “swag room”.