What happens when you take Disney Imagineering know-how and apply it to events and brand experiences? We recently chatted with Peter McGrath, SVP Creative for FreemanXP, to tap into his creative expertise and get to the core of that very question. The resulting dialogue covered everything from inspiring innovation and theme park creation to virtual reality and what makes life great. Read the full Q&A.
The Power of a Shared Experience: Q&A with Peter McGrath
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