What happens when you take Disney Imagineering know-how and apply it to events and brand experiences? We recently chatted with Peter McGrath, SVP Creative for FreemanXP, to tap into his creative expertise and get to the core of that very question. The resulting dialogue covered everything from inspiring innovation and theme park creation to virtual reality and what makes life great. Read the full Q&A.
The Power of a Shared Experience: Q&A with Peter McGrath
2026 It List Showcase: Agency Profiles, Perspectives, Q&As and Case Studies of Excellence
Buckle up. You’ve got a front-row seat to experiential marketing’s most exclusive stage. The elite agencies that make up the 2026 It List are the ones delivering business outcomes by taking risks, bucking norms, setting industry trends, tailoring every touchpoint for measurable ROI and consistently demonstrating the power of human interaction in the digital age. […]
