Energy—Electric \ Gas \ Petroleum Archives - Event Marketer
Sunoco’s pay-at-the-pump mobile app usage when increasingly high with the help of NASCAR’s Chase Elliott
Sunoco touts its pay-at-the-pump mobile app as the fastest way to pay for gas, but with a limited budget, the brand had to get creative about promoting its new product. Instead of relying on paid media, the brand took a risk and set out to design an experience so buzzworthy that it would earn the...
GE’s BBQ Research Center Simplifies Brand Initiatives
Industrial Internet. Neuroscience. Super Materials. They’re among initiatives GE is undertaking at its Global Research Facilities to improve machinery, health care and products. How do you explain such important but complex topics in a more “digestible” manner to tech influencers and media at SXSW? With Texas BBQ, baby. GE’s BBQ Research Center mixed good eats,...
Honeywell Promotes OneWireless via Cause Marketing
To engage the technology community with its OneWireless system, Honeywell devised the Create Change for One Dollar guerrilla strategy and applied it on the trade-show floor. The objective was to grab the attention of plant managers and engineers to reintroduce the OneWireless solution and then generate buzz about it at the event. The company deployed...
Shell Road Show Boosts Customer Ratings
To invigorate its rate of recommendation from its customers, Shell sent eight certified mechanics out on the road to visit 3,100 oil-change centers in the U.S. At the in-store visits, the mechanics scheduled 45-minute product training sessions during which they handed out premiums like hats, break room posters and badges with product information and key...